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New and improved
Co-op unveils enhanced website
| Story by: Allison Parker |
8/7/2019 |
The new version of ourcoop.com is mobile device friendly, which makes it a great place, no matter where you are, to learn more about the events, products, and services that local Co-ops offer.
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Tennessee Farmers Cooperative officially launched the new version of ourcoop.com on July 15 during the annual Summer Managers’ Meeting.
The improved website is the first phase of a new digital initiative TFC is calling “Co-op 365.” The effort’s name is derived from the immediate availability of information and the opportunity for Co-op customers to stay connected with the Co-op community. The website joins an enhanced presence on social media channels that will offer customers choices in how they receive information.
“This initiative is an effort to make it easier for everyone to stay in touch with the Co-op,” says TFC Chief Marketing Officer Phillip Farmer. “It will help everyone learn more about the events, products, and services that the local Co-ops offer.”
Farmer adds that while digital interaction cannot replace the face-to-face service Co-op is known for, it does serve as an option for people on the move who are looking for quick answers.
“As a company, we are excited for everyone to see the new website,” says TFC Marketing and Events Coordinator Ryan King. “We hope some of the first things you notice are the modern design, easy navigation, and that it is mobile device friendly.”
The site is home to information about different product areas that are organized by category — Agronomy, Livestock, and Farm & Rural Lifestyle.
The home page of ourcoop.com has the latest information on agriculture markets, commodities, and weather. The page will also serve as a place to see every Co-op location, and directions are available to the stores through an interactive map.
Interested candidates can learn more about internships, scholarships, and the Co-op Training Program on the site, too. Electronic access to TFC’s monthly publication, The Cooperator, is provided as well.
Another new feature is the frequently updated “News” section on the site. TFC will post agriculture and product-specific content on the site often. Look for those on the home page and within different product pages.
The new website will also be linked to TFC’s social media platforms including Facebook, Instagram, and Twitter. Social feeds are accessible on the home page and feature updates on activities and programs.
“We are excited for the possibilities this digital initiative brings to the entire Co-op system,” says Farmer. “And we’re confident that once people take a moment to visit the new version of ourcoop.com and check out all it has to offer, they’ll rely on it as a regular source of information.”
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